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Face

Who We Are

Our Mission

Improving food security through modern farming practices, improved knowledge base & quality inputs, simultaneously contributing to social uplift of the farmers

Our Vision

Food Security through yield increase & climate smart agriculture

Our Philosophy

FACE builds upon the legacy of Pakistan’s key agriculture stakeholder, Fauji Fertilizer Company Limited (FFC) as its implementing partner. FFC was established in 1978 for provision of international quality fertilizer for Pakistan’s agriculture need. Right from inception, FFC Agri Services program started reaching out to farmers to coach and guide them on agronomy. Based on the field learnings, interaction with stakeholders and realizing the potential impact of climate change, FACE was conceived as a CSR project and then registered in 2021 as a non-profit organization under Society Act of Pakistan.

Our Leadership

Mr. Jahangir Piracha

Chairman - Face

Mohammad Ali Janjua

Chief Commercial Officer

Mr. Syed Atif Ali

director

Hasan Akram

Chief Operation Officer

Lt Col Muhammad Kashif Nazir (Retd)

Secretary FACE

Ms. Ishrat Jabeen

director

Mr. Ali Tauqeer Sheikh

director

Mr. Chaudhary Tahir  Iqbal

director

FACE Team

Muhammad Ahmad

Head of partnerships

Hamid Majid

Partnerships & Grants Lead

Muhammad Saaim Ullah Khan

Monitoring & Evaluation Lead

Aalijah Kamal

Finance Lead

Raza Ahmad

Procurement Lead

Ifra Kiran

Gender Inclusion Lead

Abbas Zia

Sustainable Agriculture Lead

Abdul Shakoor

Program Manager (SWL)

Tahir Husnain

Drone Operations Lead

Jahangir piracha

MD and CEO FFCL

Jahangir Piracha is the Managing Director & Chief Executive Officer of Fauji Fertilizer Company Limited and Fauji Fresh n Freeze Limited. He has previously served as Chief Executive Officer of Engro Polymer & Chemicals Limited, Engro Vopak Terminal Limited, Engro Elengy Terminal Limited and Engro Powergen Qadirpur Limited. Prior to joining Engro, he has also worked for ICI Pakistan Limited. Piracha has served on the Boards of:
• Engro Peroxide (Pvt) Limited
• Engro Plasticizer (Pvt) Limited
• Think PVC (Pvt) Limited
• Engro Vopak Terminal Limited
• Pakistan Oxygen Limited
• Engro Foundation
• REON Energy Limited
Piracha has over 30 years of corporate experience in Manufacturing, Human Resources, HSE and Procurement. He completed his Bachelor’s degree in Chemical Engineering from the University of Engineering and Technology (UET), Lahore, Pakistan and Advanced Management Program from INSEAD

Mr. Mohammad Ali Janjua

Chief Commercial Officer

Mr. Mohammad Ali Janjua is the Chief Commercial Officer (CCO) of Fauji Fertilizer Company Limited (FFC), bringing over 30 years of diverse experience in sales, distribution, and strategic planning. Throughout his career, he has held key leadership roles, demonstrating a strong ability to drive operational excellence and enhance market presence. Before assuming the role of Chief Commercial Officer (CCO), he served as Head of Planning & Logistics – Head of Marketing, where he played a critical role in streamlining operations and improving supply chain efficiencies. A unique aspect of his career is his tenure as Zonal Head (2017-2023), leading all three (03) Zones – gaining deep insights into market dynamics and dealer networks. Additionally, he has extensive experience in distribution operations, having served as Head of Distribution at Mirpur Mathelo and Goth Machhi plant sites. With a strong focus on strategic growth, Mr. Mohammed Ali Janjua actively participates in national and international industry forums, including multiple conferences organized by the International Fertilizer Association (IFA). He also represents FFC in government and industry meetings, ensuring effective advocacy for the company’s interests. His expertise in international trade enables him to cultivate strong business relationships with global fertilizer trading houses while closely monitoring market trends. A results-driven leader, mentor, and strategist, Mr. Janjua possesses a deep understanding of marketing dynamics and operational efficiency. He has also attended multiple foreign training programs and executive courses, further strengthening his expertise in global business practices and industry advancements. His ability to inspire teams, develop robust policies, and implement impactful strategies continues to contribute to FFC’s commercial success.

Mr. Syed Atif Ali

Director

Syed Atif Ali joined Fauji Fertilizer Company in April 2022 as Chief Financial Officer and holds Directorship on the Boards of:
• Foundation Wind Energy - I & II Limited
• Food Security and Agriculture Center of Excellence
• Thar Energy Limited
• FFBL Power Company Limited
• Trustee on Sona Welfare Foundation
A Chartered Accountant by profession, he started his career as a trainee from KPMG Lahore in 2003. He is a fellow member of both, The Institute of Chartered Accountants of Pakistan and Association of Chartered Certified Accountant (ACCA, UK). During his career span of over 19 years he has worked with multinational companies like Tetra Pak and ICI Pakistan in diverse local & regional roles. Ali has vast experience in finance, cost transformation, supply chain management, administration, internal controls, budgeting & forward planning, formulating & implementing strategy and project appraisals. He has successfully achieved organizational transformation with a focus to improve organizational efficiency by realigning processes, creating synergies and optimizing resources and working capital improvement projects. Ali has also undergone various professional trainings on leadership, leading & managing change, leading successful teams & employee engagement, Lean Six Sigma from LUMS, GEM learning and INSEAD

Hasan Akram

Director

Hasan Akram is serving as Chief Operating Officer – FACE since September -2022. He did his Mechanical Engineering at the University of Engineering & Technology Lahore. He has 27 years of diversified industry experience ranging from the Chemical Sector to FMCG (Frozen Food). In the Chemical sector, he has worked in multiple roles including Maintenance, Planning, Business Development, & Public relations. He had a pivotal role in establishing the first Fruits, Vegetables, and French Fries processing facility in Pakistan. He was positioned as the Construction Manager for a brownfield frozen food project. After the commissioning of the project he was appointed as the Factory Manager, later on, Akram, along with international consultants, was instrumental in the restructuring of the businesses for optimal results. During his association with the food industry, he pursued corporate farming and seed multiplication for several crops based on the latest international standards. Akram is an avid golfer & aeromodelling enthusiast.

Lt. Col. (Retd) Muhammad Kashif Nazir

Director

Lt Col Muhammad Kashif Nazir (Retd) joined Fauji Fertilizer Company Limited as Deputy Manager Corporate Affairs on April 04, 2023 and also holds the appointment of Company Secretary Food Security and Agriculture Center of Excellence (FACE).  He was commissioned in Pakistan Army in April 1997, having graduated from Pakistan Military Academy Kakul. He had a distinguished career of 25 years and served on various command, staff and instructional appointments. He is a graduate of Command and Staff College, Quetta. He holds master degree in Art and Science of Warfare and Public Administration   In recognition of his meritorious service, he was awarded Tamgha-e-Imtiaz (Military).

Ms. Ishrat Jabeen

Director

Ishrat Jabeen Baber is a seasoned expert in gender, climate change, and social inclusion, with a Master's in International Relations from the University of Balochistan, Pakistan. Currently, she serves as a National Specialist for the Asian Development Bank, focusing on strengthening women's resilience to heat stress and contributing to sustainable energy and urban development projects. Her extensive experience includes key roles in gender mainstreaming, social mobilization, and program management for various international organizations, including Trócaire, Oxfam GB, and the Pakistan Poverty Alleviation Fund. In addition to her professional work, Baber is actively engaged in volunteer roles, such as Safeguarding Expert for the Funder Safeguarding Collaborative and mentoring under the Southeast Asian Leaders Initiative. She has also represented Pakistan in international forums and received specialized training in strategic planning, safeguarding, and results-based management, underscoring her commitment to gender equality and social development on a global scale.

Mr. Ali Tauqeer Sheikh

Director

Known best for founding and heading Pakistan’s Leadership for Environment and Development (LEAD) program, this businessman and environmental expert also served as the Asian director of the Climate and Development Knowledge Network. His company, Leadership for Environment and Development (LEAD), Pakistan, is an independent policy think tank that focuses on policy research, public policy engagement, and leadership development in the public, private and not-for-profit sectors. LEAD Pakistan launched incubation of three Special Initiatives in 2015: Pakistan-Towards 2047; Knowledge Hub on SDGs; and Sustainable Cities.

Mr. Chaudhary Tahir  Iqbal

Director

Ch. Tahir Iqbal is a seasoned entrepreneur with extensive experience in both the agricultural and petroleum sectors. Managing 5,400 acres of farmland, he has demonstrated strong leadership in the agricultural industry, actively promoting sustainable practices such as the use of vermicompost and Bio Organo Phosphate. Iqbal’s commitment to innovation in farming is further demonstrated by his engagement in manufacturing of farm implements, which supports the advancement of modern agricultural techniques. As the CEO of Sitara Go Petroleum Services, Ch. Tahir Iqbal has diverse expertise in managing large-scale projects.